Brighton Pier Up for Sale Amid Rising Costs

The famous Brighton Pier has been put up for sale as its operator, Brighton Pier Group (BPG), struggles with falling visitor numbers and soaring costs. The company, which also owns Lightwater Valley theme park and several mini-golf sites, said it is exploring the sale of “some or all” of its remaining assets after reporting a […]

The famous Brighton Pier has been put up for sale as its operator, Brighton Pier Group (BPG), struggles with falling visitor numbers and soaring costs.

The company, which also owns Lightwater Valley theme park and several mini-golf sites, said it is exploring the sale of “some or all” of its remaining assets after reporting a pre-tax loss of £7.8 million — up from £2.8 million the previous year. Revenue also dipped to £25.8 million.

BPG blamed higher wages, increased National Insurance, and cuts to business rate relief for squeezing profits. Visitor numbers have dropped, prompting the company to double the pier’s entry fee from £1 to £2 in March.

The group has already sold several bars and says the timeline for selling the pier is uncertain. No sale price has been disclosed.

The move follows a tough period for Brighton’s tourism industry, with attractions like the i360 also facing financial struggles.