Brighton Pier Visitors Hit by Price Hikes as Costs Rise Across the Board

Visitors to Brighton’s iconic Palace Pier are feeling the pinch this summer after a series of price increases affecting rides, food, entry, and new package deals. The changes, introduced as the peak season begins, have sparked discussion among day-trippers, families, and local residents about the affordability of one of the UK’s most famous seaside attractions. […]

Visitors to Brighton’s iconic Palace Pier are feeling the pinch this summer after a series of price increases affecting rides, food, entry, and new package deals. The changes, introduced as the peak season begins, have sparked discussion among day-trippers, families, and local residents about the affordability of one of the UK’s most famous seaside attractions.

For the first time in its modern history, Brighton Pier has introduced a general admission fee. Adults now pay £2, and children under 12 pay £1. A family of up to six can enter for £5. Local residents with a BN postcode can avoid this fee with a free residents’ card.

The all-day unlimited ride wristbands have also increased in price:

On-the-day wristband (1.2m+): £32

On-the-day kiddies’ wristband (under 1.2m): £27

Online prices offer 20% off, making it £26 for adults and £21 for children.

These prices reflect a noticeable jump from previous years, with families now expected to pay significantly more for a full day of fun. Brighton Pier has introduced a new “Big Day Out” package — bundling unlimited rides, food at Palm Court, a sweet treat, and 100 arcade tickets — for £60 per adult and £40 per child.

Arcade and food prices are also under scrutiny. Tokens for games now cost more per unit, and a classic portion of fish and chips is often priced upwards of £11.50, with snacks like ice creams now edging above £4.

Operators of the pier defended the changes by pointing to increased operational costs, energy bills, and ongoing investments in safety and infrastructure.

“We’re committed to offering a safe and exciting experience, but like every business, we must adjust to rising costs,” said a spokesperson.

Still, concerns are growing that price rises could turn Brighton Pier from a traditional day out into a costly treat. Local tourism advocates warn that if trends continue, families might be priced out, especially without access to local deals or advance booking discounts.

Brighton Palace Pier remains free to enter with a local card, and online wristband booking continues to offer notable savings. Residents can also benefit from a 2-for-1 wristband offer valid until 22 July, as well as a half-price annual ride pass — a good option for repeat visitors.

As the summer holidays near, footfall on the pier is expected to remain high. But with a new admission fee, higher food costs, and rising ride prices, it remains to be seen whether Brighton’s most famous attraction can hold onto its reputation as a fun — and affordable — seaside tradition.